The gameplay loop is what the player does over and over again. It builds on the fundamental premise that delivering entertainment is hard, but when you get there, it is obvious that you have arrived. You will see it in the smile, in the clenched fist raised in the air, or a loud “damn it!” – quite magical, when it happens.

According to Distimo’s latest report, apps with “freemium” business models, i.e. free apps monetized by in-app purchases (IAP), have dominated revenue charts in 2013. This spurred me to take a deeper look at the “economics of free” and explore new opportunities for innovation in these business models. The Economics of Free Let’s begin by taking […]