So after you’ve built an app, the first task is to position it so that your potential users start downloading it. User acquisition is all about getting app downloads. After downloads start climbing — even a slow increase is okay as long as it is steady — then it is important to start focusing on retention: getting users to start integrating your app into their habits so they reach for your app regularly.

Appsfire Infographic shared figures for the iOS App Store in 2012. The growth in the amount of apps, while still high, seems to be slowing. This might indicate that the market is maturing. Only 1 in 10 apps gets any reasonable traction at all. Only 1 in 1000 manages to get to the top 10 of […]