16 June, 2014
You probably have already tried a handful of mobile ad networks, spending the good part of a day every time to integrate them and have experienced so far both feelings of disappointment and satisfaction. If it helps, you are not the only one.
The road to building a successful app business is not an easy one and you have to constantly experiment with new ad networks and technologies to find the one that best matches your app’s unique needs.
10 June, 2014
The most surprising thing to come out of Apple’s WWDC event this year was a new programming language for iOS and Mac development. To the sceptical this might not seem like anything more than a way to entice more new developers to build apps exclusively for Apple platforms and lock them in. While investment in developer tools is always partly about making a platform attractive to developers, this move has far more benefits and strategic implications.
05 June, 2014
It’s been almost 2 years since the first beta release of the BlackBerry 10 SDK. Back then, RIM decided to launch the “happy developer” initiative, which was comprised of two parts. The first was targeted at some of the largest software houses and the second, at the long tail of developers. The first part was successful…
02 June, 2014
The web is losing and apps are winning. At least that’s what the most recent data from Flurry says – 86% of time on mobile devices is spent in an app other than the browser, up from 80% last year.
26 May, 2014
In the mobile software world, developers are considered vital to the health of platforms, of which they have several to choose from. Platform owners have to work very hard to make sure their SDKs and tools are easy to use. Too much friction, too little documentation or too steep a learning curve can drive developers away. Which platforms are the easiest to develop for?
13 May, 2014
The app stores contain a range of apps from hobbyist creations built for fun to the carefully crafted output of venture backed startups and mega-corporations that have had millions of dollars spent on their development
06 May, 2014
In the mobile software world, developers are considered vital to the health of platforms and they have several choices. Platform owners have to work very hard to make sure their systems are easy to develop for. Too much friction, too little documentation or too steep a learning curve can drive developers away. Which platforms are […]
29 April, 2014
Screens are everywhere. We’re rapidly being surrounded by bits of glass with some app or other running behind them. Developers have an ever increasing choice of screens to target. There’s a clear and increasing trend towards greater use of mobile screens. However, where is the money? Which screens are users most likely to pay for […]
14 April, 2014
Car makers have started a major offensive to get more apps in their vehicles and open up to outside developers. Their efforts have sparked an interest in the developer community. “A year ago there was very little interest from mobile developers because the automotive market was perceived as being too insignificant”
07 April, 2014
Andreas Pappas shares our latest findings, from our Business & Productivity Apps report which takes a look at developer opportunities created by emerging trends in enterprise mobility (such as bring-your-own policies and mobile SaaS) and professional and vertical app markets (e.g. healthcare apps). This market was worth $28 billion in 2013 and is set to grow to $58 billion by 2016.
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